Chamber Forecast Tools

Below are examples of data to track, both qualitative and quantitative to help your chamber forecast projections:


  • Membership Surveys on member needs/wants, attitudes, perceptions
  • Stakeholder opinions, perspectives
  • Attendee feedback


  • Number of members
  • Membership retention
  • Number of attendees
  • Dollars raised
  • Dollars retained
  • Open/click-through rates
  • Revenue per member


  • Past sales performance
  • Membership trends
  • Event data
  • External factors (such as environmental, political, or other disruptive events

Links to forecasting and benchmarking resources:

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