Below are examples of data to track, both qualitative and quantitative to help your chamber forecast projections:
Qualitative
- Membership Surveys on member needs/wants, attitudes, perceptions
- Stakeholder opinions, perspectives
- Attendee feedback
Quantitative
- Number of members
- Membership retention
- Number of attendees
- Dollars raised
- Dollars retained
- Open/click-through rates
- Revenue per member
Historical
- Past sales performance
- Membership trends
- Event data
- External factors (such as environmental, political, or other disruptive events
Links to forecasting and benchmarking resources:
Michigan Association of Chamber Professionals 