2018-2020 MACP Strategic Direction
Vision:
To build excellence in Michigan chambers of commerce.
Mission:
To build excellence in Michigan chambers of commerce through the following work
Measurable:
Success of the organization will be measured with following data and statistics:
- MACP event participation numbers increase
- Number of MACP members increases; individual Chambers that participate see an increase in membership
- Growth of the MACP budget, and the total industry budget combined
- Total staff number for the industry overall increases
- Turnover rates of staff for the industry declines overall
Strategies:
To accomplish the MACP mission by aligning goals and objectives with the US Chamber Accreditation process and the ACCE Body of Knowledge for Certified Chamber Executives in 10 areas:
- Governance
- Financial Management
- Human Resources
- Government Relations/Public Policy Advocacy
- Programming/Membership Development
- Communications
- Technology
- Facilities
- Leadership/General Management
- MACP Internal Capacity
Strategic Priorities
MACP will have a membership representative of the state’s geography, its largest business communities, and population diversity
- Engage the largest chambers of commerce to support MACP and its resources that reinforce the chamber brand
- Engage Michigan’s diversity chambers as part of the chamber federation to support Michigan’s economic growth
- Engage chambers of commerce from all areas of the state, including its most rural communities
Small Business Development Resources
- Model entrepreneurship for local chambers of commerce through innovative programs
- Develop a strategic partnership with other organizations and government agencies to make chambers the first line of resource for small business
- Communicate strategies to state agencies about the value of chambers
Diversity
- Model inclusiveness for local chambers of commerce through programs and opportunities for all populations
- Develop partnerships to equip chambers of commerce to be more engaged in international business and global trade
Excellence
- Communicate the importance of chamber excellence through promotion of professional development and Institute, accreditation, certification, and award programs
- Work through member executives to promote best practices in governance with boards of directors
- Communicate the relevance and importance of chambers of commerce through a coordinated marketing resource campaign
- Brand chambers of commerce as economic development partners