Strategic Plan

2018-2020 MACP Strategic Direction

To build excellence in Michigan chambers of commerce.

To build excellence in Michigan chambers of commerce through the following work

Success of the organization will be measured with following data and statistics:

  • MACP event participation numbers increase
  • Number of MACP members increases; individual Chambers that participate see an increase in membership
  • Growth of the MACP budget, and the total industry budget combined
  • Total staff number for the industry overall increases
  • Turnover rates of staff for the industry declines overall

To accomplish the MACP mission by aligning goals and objectives with the US Chamber Accreditation process and the ACCE Body of Knowledge for Certified Chamber Executives in 10 areas:

  1. Governance
  2. Financial Management
  3. Human Resources
  4. Government Relations/Public Policy Advocacy
  5. Programming/Membership Development
  6. Communications
  7. Technology
  8. Facilities
  9. Leadership/General Management
  10. MACP Internal Capacity


Strategic Priorities

MACP will have a membership representative of the state’s geography, its largest business communities, and population diversity

  • Engage the largest chambers of commerce to support MACP and its resources that reinforce the chamber brand
  • Engage Michigan’s diversity chambers as part of the chamber federation to support Michigan’s economic growth
  • Engage chambers of commerce from all areas of the state, including its most rural communities

Small Business Development Resources

  • Model entrepreneurship for local chambers of commerce through innovative programs
  • Develop a strategic partnership with other organizations and government agencies to make chambers the first line of resource for small business
  • Communicate strategies to state agencies about the value of chambers


  • Model inclusiveness for local chambers of commerce through programs and opportunities for all populations
  • Develop partnerships to equip chambers of commerce to be more engaged in international business and global trade


  • Communicate the importance of chamber excellence through promotion of professional development and Institute, accreditation, certification, and award programs
  • Work through member executives to promote best practices in governance with boards of directors
  • Communicate the relevance and importance of chambers of commerce through a coordinated marketing resource campaign
  • Brand chambers of commerce as economic development partners
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