Strategic Plan

Strategic Priorities 2020-2023

Commit to regular communication to engage MACP members and provide up-to-date information
  • Build a library of resources to help chambers model best practices
  • Maintain website with event information and links to resources
  • Provide annual salary survey and collect benchmarking data for chambers to use
Engage member in events to enrich professional development
  • Offer New Professional Orientation virtually for staff and execs new to their roles
  • Hold annual conference for executives and staff to learn from each other
  • Hold annual CEO summit retreat for chief staff leaders
Deepen relationships with chamber executives
  • Hold regular Chamber Chat to help connect chamber professionals to best practices and timely information from partners
  • Develop corporate sponsorship and affiliate membership to provide more resources to chambers
  • Maintain mentor program with new executives in their first year
Leverage resources to help chambers thrive
  • Engage volunteers to support MACP programs and provide leadership opportunities
  • Connect chambers to preferred providers for strategic planning, board training and other resources

Small Business Development Resources
  • Model entrepreneurship for local chambers of commerce through innovative programs
  • Develop a strategic partnership with other organizations and government agencies to make chambers the first line of resource for small business
  • Communicate strategies to state agencies about the value of chambers


  • Model inclusiveness for local chambers of commerce through programs and opportunities for all populations
  • Develop partnerships to equip chambers of commerce to be more engaged in international business and global trade


  • Communicate the importance of chamber excellence through promotion of professional development and Institute, accreditation, certification, and award programs
  • Work through member executives to promote best practices in governance with boards of directors
  • Communicate the relevance and importance of chambers of commerce through a coordinated marketing resource campaign
  • Brand chambers of commerce as economic development partners
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