Strategic Plan

Strategic Priorities 2020-2023

Commit to regular communication to engage MACP members and provide up-to-date information

• Build a library of resources to help chambers model best practices
• Maintain website with event information and links to resources
• Provide annual salary survey and collect benchmarking data for chambers to use

Engage member in events to enrich professional development

• Offer New Professional Orientation virtually for staff and execs new to their roles
• Hold annual conference for executives and staff to learn from each other
• Hold annual CEO summit retreat for chief staff leaders

Deepen relationships with chamber executives

• Hold regular Chamber Chat to help connect chamber professionals to best practices and timely information from partners
• Develop corporate sponsorship and affiliate membership to provide more resources to chambers
• Maintain mentor program with new executives in their first year

Leverage resources to help chambers thrive

• Engage volunteers to support MACP programs and provide leadership opportunities
• Connect chambers to preferred providers for strategic planning, board training and other resources

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Small Business Development Resources

• Model entrepreneurship for local chambers of commerce through innovative programs
• Develop a strategic partnership with other organizations and government agencies to make chambers the first line of resource for small business
• Communicate strategies to state agencies about the value of chambers

 

Diversity

• Model inclusiveness for local chambers of commerce through programs and opportunities for all populations
• Develop partnerships to equip chambers of commerce to be more engaged in international business and global trade

 

Excellence

• Communicate the importance of chamber excellence through promotion of professional development and Institute, accreditation, certification, and award programs
• Work through member executives to promote best practices in governance with boards of directors
• Communicate the relevance and importance of chambers of commerce through a coordinated marketing resource campaign
• Brand chambers of commerce as economic development partners