2018-2020 MACP Strategic Direction

Vision:
To build excellence in Michigan chambers of commerce.

Mission:
To build excellence in Michigan chambers of commerce through the following work

Measurable:
Success of the organization will be measured with following data and statistics:

  • MACP event participation numbers increase
  • Number of MACP members increases; individual Chambers that participate see an increase in membership
  • Growth of the MACP budget, and the total industry budget combined
  • Total staff number for the industry overall increases
  • Turnover rates of staff for the industry declines overall

Strategies:
To accomplish the MACP mission by aligning goals and objectives with the US Chamber Accreditation process and the ACCE Body of Knowledge for Certified Chamber Executives in 10 areas:

  1. Governance
  2. Financial Management
  3. Human Resources
  4. Government Relations/Public Policy Advocacy
  5. Programming/Membership Development
  6. Communications
  7. Technology
  8. Facilities
  9. Leadership/General Management
  10. MACP Internal Capacity

 

Strategic Priorities

MACP will have a membership representative of the state’s geography, its largest business communities, and population diversity

  • Engage the largest chambers of commerce to support MACP and its resources that reinforce the chamber brand
  • Engage Michigan's diversity chambers as part of the chamber federation to support Michigan's economic growth
  • Engage chambers of commerce from all areas of the state, including its most rural communities
     

Small Business Development Resources

  • Model entrepreneurship for local chambers of commerce through innovative programs
  • Develop a strategic partnership with other organizations and government agencies to make chambers the first line of resource for small business
  • Communicate strategies to state agencies about the value of chambers

Diversity

  • Model inclusiveness for local chambers of commerce through programs and opportunities for all populations
  • Develop partnerships to equip chambers of commerce to be more engaged in international business and global trade

Excellence

  • Communicate the importance of chamber excellence through promotion of professional development and Institute, accreditation, certification, and award programs
  • Work through member executives to promote best practices in governance with boards of directors
  • Communicate the relevance and importance of chambers of commerce through a coordinated marketing resource campaign
  • Brand chambers of commerce as economic development partners