2015-2017 MACP Strategic Plan

To build excellence in Michigan chambers of commerce.

To build excellence in Michigan chambers of commerce through

  • Support for chamber organizations
  • Professional development for chamber executives and staff
  • Promoting the importance of chambers of commerce across the state
  • Modeling best practices and innovation in MACP’s internal operations

To accomplish the MACP mission by aligning goals and objectives with the US Chamber Accreditation process and the ACCE Body of Knowledge for Certified Chamber Executives in 10 areas:

  1. Governance
  2. Financial Management
  3. Human Resources
  4. Government Relations/Public Policy Advocacy
  5. Programming/Membership Development
  6. Communications
  7. Technology
  8. Facilities
  9. Leadership/General Management
  10. MACP Internal Capacity

By 2017:

Strategic Priorities

MACP will have a membership representative of the state’s geography, its largest business communities, and population diversity

  • Engage the largest chambers of commerce to support MACP and its resources that reinforce the chamber brand
  • Engage Michigan's diversity chambers as part of the chamber federation to support Michigan's economic growth
  • Engage chambers of commerce from all areas of the state, including its most rural communities

Small Business Development Resources

  • Model entrepreneurship for local chambers of commerce through innovative programs
  • Develop a strategic partnership with other organizations and government agencies to make chambers the first line of resource for small business
  • Communicate strategies to state agencies about the value of chambers


  • Model inclusiveness for local chambers of commerce through programs and opportunities for all populations
  • Develop partnerships to equip chambers of commerce to be more engaged in international business and global trade


  • Communicate the importance of chamber excellence through promotion of professional development and Institute, accreditation, certification, and award programs
  • Work through member executives to promote best practices in governance with boards of directors
  • Communicate the relevance and importance of chambers of commerce through a coordinated marketing resource campaign
  • Brand chambers of commerce as economic development partners